It takes one to know one. Our principal, Dale Kurschner, has a long history of producing award-winning news publications, websites and stories, and continues to serve as a financial news commentator on radio and television, and public speaker. He maintains relationships within the news media in Minnesota and elsewhere in part by never saying "no comment," and only pitching stories he knows will be of interest to those he’s contacting.
As a former business owner and a leader in other organizations, Kurschner also understands what it's like inside businesses, where matters are far more complex than the media can know or in many instances, quickly understand.
The most effective media relations is achieved by having perspective from all sides of an issue, especially before or during a crisis situation.
We also provide several other services.