Kurschner & Associates protects and enhances the value of organizations experiencing extraordinary situations. These include rapid growth, mergers and acquisitions, capital raising, geographic expansions, turnarounds and reorganizations. And they include surprises, both good and bad.
We help our clients achieve tangible gains by integrating insider-perspective and business strategy with modern communications techniques and award-winning messaging.
The engaging communications we produce are needed more than ever. Consider the constant change taking place within most industries today, coinciding with a decline in CEO credibility to where it recently reached an all-time low, according to Edelman’s Trust Barometer. And companies are losing billions of dollars each year as top talent walks out the door, productivity slips and innovation wanes. Both trends are due to a lack of quality communications planning and delivery.
Kurschner and Associates works with CEOs, directors and other high-level stakeholders who realize well-designed and delivered communications are critically important to an organization’s trust and reputation.
We ensure our clients’ communications are effective in any circumstance through our proprietary assessment and review process. This can be done as a standalone offering, but is most often part of our overarching communications planning process, which interweaves an organization’s strategic goals and values with all aspects of its messaging.
Effective communications lead to greater profitability, while the lack there of costs organizations dearly. For example, a 2014 Gallup poll found actively disengaged employees cost the U.S. up to $550 billion a year in lost productivity. In the U.S. hospital industry alone, poor communication is estimated to cost providers $12 billion a year. Here are some other statistics to consider:
49% — Difference in average revenue per employee between a company that is highly effective in communicating and one that is not.
47% — Higher total return to shareholders over the last five years compared with firms that were less effective communicators.
30% — Consumers worldwide who say they make belief-driven purchases more than they did three years ago (now up to 47% in U.S.).
16% — Increase in market value associated with significant improvement in communication effectiveness.
One of our greatest strengths is perspective, which we demonstrate through weekly business commentary and analysis on WCCO-AM and other broadcast media, and online at MNBizNews.com. Sign up here to receive this information via email.